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- SYM-01
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- A
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- OPEN
Nobody gets it.
You've told your team what you want, but everything that comes back doesn’t meet your expectations. I work with you to get the right information out of your head and onto a clear execution plan.
Hands-on help with new initiatives, from fuzzy idea to clear plan
Get the plan out of your head and into your team's hands.
- What you can start now
- What to test first
- What to find out before you build
Every new initiative starts as a fuzzy situation. I ask the right questions, separate what you know from what you only think you know, and write it up as a plan your team can act on.
Book a call
A free 30-minute call to see which step fits
Which of these sounds like you?
- DOC ID
- SYM-02
- REV
- A
- STATUS
- OPEN
Things aren’t moving.
Your people are guessing what the customers actually need. I talk to your ideal customers to figure out what the requirements need to be so you build something people want to buy.
- DOC ID
- SYM-03
- REV
- A
- STATUS
- OPEN
Everything is on you.
It’s like you’re running a zoo and you’re one of the animals. I take over the hands-on execution oversight so the team keeps moving and you can focus on the bigger picture.
Requirements your team can run with, even without you.
Every new initiative starts out fuzzy.
It all makes sense in your head, but your team doesn’t have your skills or the whole picture.
They won’t tell you they don’t know what to do, because nobody wants to be the one who says it, so they keep bringing back the wrong thing.
You can spend your days checking their work, or bring in an expert to turn what’s in your head into requirements they can execute faster and better.
01Who I work with
You’re a founder building something new, or a leader pushing a new initiative inside an established company. Your team is good at the work they already know, but this is new to them. You’ve tried hiring someone to take it on, and it still comes back to you.
02What you get
A written set of requirements your team owns and can build from right away. It isn’t a to-do list from me.
It separates what we know from what we only think we know. When your team has a question, the answer is on the page instead of in your head.
03How I work
I start with you and ask the questions that get the plan out of your head. Then I write a first draft. You change it until it says what you mean, and your team reviews it. When questions come back, I adjust it.
Hi, I’m Roy Naquin
For more than 15 years, I’ve worked on high-stakes product development, where one project can cost millions.
Most of the time, I get brought in after a project has already turned into a mess. The requirements were never defined, and nothing is moving. I can clean it up, and I have, many times. But by then a lot of money is gone, and sometimes people lose their jobs. It never had to get that way.
I’m most valuable at the start, while your people are still motivated and before you’ve lost your shirt on R&D overruns. I’d rather help you get it right the first time.
How to work with me
Product Requirements Sprint
2 weeks
$5,000
Sessions with you to get the plan out of your head, then a draft your team reviews. Best when your team’s work doesn’t meet your expectations.
Includes:
- Written requirements your team can build from
- What to start now, test first and find out
- Key risks and how to handle them
- Files for your team’s AI tools
Customer Discovery Sprint
6 weeks
$12,000
I talk to 5–10 of your ideal customers to find out what they need and why they buy. Best for teams that don’t have real customer data on what people want.
Everything in Requirements, plus:
- Ideal customer profile
- What customers need, in their words
- Requirements from real customer input
- Files for your team’s AI tools
Rescue Mission
90 days
I manage the execution on the new initiative and work with your team to get things under control and moving in the right direction.
Everything in both sprints, plus:
- The initiative moves without you pushing it
- Your team stops waiting on you for every answer
- You hear about problems before your board does
- A team that keeps it going after I leave
Free call (30 min): we talk about where you are and which step fits.
FAQ
Book a callHow many rounds of revisions are included?
Two. Each extra round is $500.
How much time does my team spend?
About four hours over the two weeks: four 60-minute sessions, plus time to send your materials.
Do you talk to our customers?
Not in the Product Requirements Sprint. It works from whatever customer conversations you already have: sales calls, prospect or design-partner notes, support tickets or reviews. The Customer Discovery Sprint adds 5 to 10 customer interviews, run together with your team.
Who from our side should take part?
You, plus up to four people who know your product and your customers best. Whoever joins comes to all four sessions.
What if I don’t have a team?
That’s fine. I work with solo founders too, and the sessions are just with you.
What do you need from us before we start?
The intake form, any customer conversations you have, and business information. Send the two or three documents that matter most, such as your pitch deck, a sales deck or a one-page product description. I’ll ask for more if I need it.
Will this get us cited by ChatGPT or Perplexity?
I can’t promise that. I give you clear positioning and a file your developer can publish on your website (llms.txt), so AI tools have accurate information to work from.
Is a sales deck included?
No. The sprint covers one positioning, the internal deck, your homepage and files your team’s AI tools can use.
Do you help with proposals or business cases?
I have, but we sort out your positioning first. A proposal only works once you know why this buyer should choose you. Ask me on a call.
How soon can we start?
We pick a start date together on the call.
Why not just hire a web agency?
Your buyers don’t buy because the page doesn’t tell them who it’s for or why to switch. A redesign won’t fix that on its own. The sprint gives you finished copy and a wireframe, ready for design and development.
Can’t we just do this ourselves with AI?
You can. But if people aren’t buying because your message is confusing, AI can make it more confusing. It gives you the average answer. I use AI tools too, but I know the craft first, and I check everything against what real people understand. Even then, it takes me a lot of time to get good output, and you don’t have that time.